HOW CAN I OPTIMIZE MY WEBSITE?
The checking tools offer suggestions for improvement of the non-optimized elements. In general, the problems tend to occur in the weight of the images or videos, the structure and cleanliness of the programming language . However, there may be other factors that affect performance.
Server speed
When hiring a server to host your website or online store, you must know what benefits it offers you . For example, you are interested in knowing if they use HDD or SSD disks, since the latter are much faster. You should also ask about available RAM and transfer capacity, which can cause the server to slow or stop.
The use of the cache
The cache stores a copy of the page so that accessing it again loads the copy more quickly. This prevents the server from generating all the code again .
Code optimization
The loading speed of a website depends largely on the cleanliness of its code. Make sure that both HTML and CSS and JS are well structured, without unnecessary line breaks or spaces . It tries to control, as far as possible, that only the resources that are needed are loaded on each page, in order to reduce the weight and number of files requested by the server.
The size of images and videos
Images and videos are resource intensive, affecting loading time. Therefore, all multimedia files must be optimized so that their size is as small as possible without losing quality. In this sense, it is very important that you also make sure that you do not use image proportions higher than what you really need.
You can make use of the Lazy Load technique , which consists of the progressive loading of images and videos. In this way, these elements will be shown as the user scrolls in the browser and you will avoid loading resources that are not going to be used.
If you control these four factors, you will have achieved a much more optimized and faster page.
WHAT CAN HAPPEN IF I DON’T PAY ATTENTION TO THE WPO?
The WPO influences the user experience and the positioning of your website in search engines.
The faster your page, the less likely you are that users will abandon it. If users are comfortable navigating your page, you have a lot going for you to convert them into customers.
Finally, you should not ignore the importance of WPO for Google either . Organic positioning can improve, among other things, if Google considers your page to be relevant from a speed point of view.
Remember that just one extra second can make the difference between getting a new visitor or customer, or losing them forever . If you want to position yourself ahead of your competitors, don’t forget the importance of the WPO in your marketing strategy.
Now it’s your turn: is your website optimized? What tool or tools do you usually use to measure the loading speed of your site ? Tell us which aspects affect the performance of your page the most.
