FIVE TIPS TO CREATE YOUR LOGO
1. The first is simplicity, the simpler the better. If we select an image with many colors or with many shapes, which is known as “loaded”, we will end up with a logo that is easily forgotten. An example of an easily remembered logo is Nike, I assure you that, when you see it, you immediately recognize the brand. The simpler the better.
2. If you are going to include some type of font in your brand image, lean towards the easiest to read. There are fonts that are difficult to read and that prevents your clients from remembering it easily. There are many free fonts that you can find on the Web, browse a bit and you will find the one that best represents your brand.
3. On the other hand, there are the colors. There is a lot of information about the psychology of color that can help you choose the colors of your brand properly. But, equally, your logo should also look good in white on a black background and in black on a white background.
4. Avoid using shadows, gradients, backgrounds … all those elements that make a logo more complex. These types of “compositions” make it difficult to promote your firm instead of promoting it. It is also important that it is versatile and adaptable to any format, this means that it should look just as good on the web, on paper, on T-shirts, that is, on any type of support where you want or need to use it.
5. The next step is for you to draw (even if you are not an artist). It helps a lot that you put on paper, the ideas you have in mind, that is shaping your brand. You can “test” it with your friends or potential clients, to see which idea could work better than the other and select a “winning” idea.
A logo reflects the values of the brand. It goes beyond choosing a simple image and / or pretty font. Colors, typography or format are essential aspects when creating a representative logo.
If you have the budget to hire a designer, all this previous work will allow you to hire the most suitable one. If your budget is destined to other priorities, you can try using the free options on the web to create your logo.
Finally, if you do a search, you will find very interesting programs and options such as logo generators, which guide you step by step, with many elements and tools created by professional designers that allow you to have a custom logo, without be a designer or programmer.
