How to embed Google Analytics in WordPress

Google Analytics has become the indispensable measurement tool for any web project. Do you want to know how to use this web analytics tool with WordPress?

WHY DO YOU NEED GOOGLE ANALYTICS

Google Analytics is a web analytics tool that helps you know if your website is working properly. It provides you with relevant information about your visitors, what interests them, if they access for the first time or if they return, or even how they found you.

All this information that Google Analytics provides us helps us make decisions and optimize our web presence to improve the recruitment and loyalty of our visitors.

Google Analytics offers you information on the behavior of your visitors to be able to act accordingly.

CREATE A GOOGLE ANALYTICS ACCOUNT

In order to start using Google Analytics , you must have a Google account . You can use a Gmail account or create a new account.

By identifying yourself in Google Analytics, you will have the option to create a new account . When creating it, Google Analytics will provide you with a JavaScript code, also called a tracking code , to insert it into your website.

This code allows Google Analytics to collect information on the behavior of your visitors through cookies.

Therefore, you should not forget about compliance with the so-called cookie law .

HOW TO INSERT YOUR GOOGLE ANALYTICS CODE IN WORDPRESS

There are several valid methods to embed Google Analytics code in WordPress. You will have to choose the best method for you.

Using WordPress plugins:

If you don’t have special programming knowledge, we can use a  plugin  to insert the  tracking code .

These plugins are the best rated:

• Google Analytics by Yoast
• Google Analytics Dashboard for WP
• NK Google Analytics

Manually:

If we have access to the files on our server, we can insert the Google Analytics code manually, editing the functions.php file and adding the following code.