AFFILIATE MARKETING
Here we bring you a new installment of the Marketometer so that you are aware of all the news and basic concepts of digital marketing!
If you are new to landing here, we will give you a brief summary of what our tool is about. so that later our CEO, Pablo Sammarco , whoever clarifies and the real definition of the term.
In previous editions we have discussed topics such as what is an ecommerce , how to generate engagement , what role influencers currently play or how to create visual content through infographics . For this new entry, we have chosen a term that is quite unknown at a general level and that can be very useful in increasing the income of our company. We talk about affiliate marketing or affiliate marketing .
Let’s get started!
WHAT DO USERS UNDERSTAND BY AFFILIATE MARKETING?
Table of Contents
As you can see in the video that we leave you below, most of the users surveyed, had no knowledge of what affiliate marketing could be.
One of the users said he understood affiliate marketing as those techniques used by online marketing companies to attract more customers and consumers to his company. Is this true?
AFFILIATE MARKETING REAL DEFINITION
With the evolution of society and the Internet, new marketing formats appear almost daily, with the aim of expanding the forms and channels that manage to attract the attention of the consumer.
Pablo Sammarco, General Director of The Social Media Family, defines affiliate marketing as the “ terminology or strategy that helps increase recurring income in the digital world ”
This type of marketing consists of: an individual promotes the products of an entrepreneur or company through personalized material ( banners , URLs …) and if the requirements imposed by the brand are met (downloads, purchases, web registration, clicks … ), the affiliate receives a commission based on what has been achieved.
Affiliate marketing emerges as an interesting alternative for people who want to work with Internet sales , as well as being a great tool for producers who want to increase the dissemination of their products on the Internet.
We have already mentioned what you must do to carry out affiliate marketing with other companies that have the affiliation code configured. Now, if you are an affiliate marketer or sell products for affiliates to promote it online, you can make your business work better thanks to the free affiliate marketing plugins for WordPress .
AFFILIATES MANAGER
This free plugin helps you manage the affiliates that advertise your products or services . Thanks to it, parameters can be established to track your affiliates, recruit new commission agents without limit, integrate the plugin in your e-commerce and assign different payment rates per affiliate.
You can manually create affiliate accounts, or have each person complete a registration form on your website and pay your affiliates a fixed amount or percentage of sales.
EASY AFFILIATE LINKS
This plugin is used to track, hide links and categorize affiliate link accounts. Easy Affiliate Links also gives you the option to assign nofollow attribution to your affiliate links, directing website crawlers (Google, Yahoo…) to ignore your affiliate network, to maintain the integrity of your site web in the eyes of the search engine.
PRETTY LINK LIFE
Pretty Link allows you to shorten links using your own domain name instead of using other shorteners like Bit.ly, Tinyurl or any other link shortener. Plus, it keeps detailed track of where the action comes from, the browser, the operating system, and the host.
