Glossary of Digital Marketing Terms

If you are starting a business and trying to enter the world of digital marketing, it can be a bit overwhelming thanks to the number of new concepts that must be learned. But do not worry, because with this glossary of Digital Marketing terms you will learn the most important very quickly.

Inbound marketing

The first thing to know is the meaning of inboud marketing, being non-invasive digital advertising techniques.

The idea is to offer quality content that helps to publicize your brand among users of different online platforms, such as social networks. Subsequently, try to convert the visitor into a subscriber and solidify him as a customer.

As the name indicates, it is a technique that is based on using emails as a way to create a connection between the company and its subscribers . In this way you can ensure interest in the brand and the products and services it offers, solidifying subscribers as customers.

Email marketing

As the name indicates, it is a technique that is based on using emails as a way to create a connection between the company and its subscribers . In this way you can ensure interest in the brand and the products and services it offers, solidifying subscribers as customers.

SEO

SEO is the acronym for “Search Engine Optimization” or search engine optimization. It consists of a series of techniques that seek to increase the positioning of your website among the results returned by search engines such as Google.

ASO

Being very similar to SEO, this means “App Store Optimization” or optimization in application stores. Basically, they are techniques that improve the positioning of your applications within the app stores, such as Google Play for Android and the App Store for iOS.

Lead

A lead in the world of digital marketing is a user who has subscribed to your website or blog by leaving their contact information in a form. Leads are viewed as potential customers and are used to form a database.

Conversion

The term conversion is a bit abstract, but it refers to an action that you want visitors to take, be it making a purchase, downloading content from the site, watching a video, among others.

Social Media Marketing

As can be expected, these are marketing strategies specifically dedicated to social networks, with the idea of ​​making your brand’s services or products known in these media.

Community manager

It is an individual in charge of managing the activity, the traffic and the reception of the online community of a company . This includes social media manga, website management, and any other activity aimed at building good relationships with customers and followers.

Conversion rate

The meaning of conversion has already been explained. Therefore, this rate reflects the number of visitors who have carried out the desired activities in relation to the total average number of visitors.

Plugin

They are external applications that are added to computer programs to increase functionality and add features to that program. They are generally used in software like WordPress.

Topics

They are all those files that are related to the appearance of your website . This includes the appearance of the text, the background colors, the margins of the site and so on.

eComerce

This is a contraction in English that means Electronic Commerce, which refers to the processes of buying and selling products through electronic means.

Prototyping

It can be translated from English as the process of prototyping and consists of modeling marketing ideas and testing these models to test their effectiveness.

B2B

Phonetic acronym for “ Business to business “ or business to business.

B2C

Phonetic acronym for “Business to consumer” or business to consumer.

Although there are many more terminologies, this glossary of Digital Marketing terms includes some of the most important and common ones that will help you to navigate easily in this ecosystem.