Of course, the other possibility to be in the first positions is much “easier” to achieve: it is called SEM or advertising and for this, you “only” need money :). The more pasta you put in, the higher your brand will appear. Of course, you know that you will need to have full pockets and compete against the big international brands. If this is not the case, or you can think of many other ideas to invest your money, content marketing is an exceptional formula to make a difference, make your brand visible and, incidentally, achieve it in a more intelligent and constructive way, simply , because you are contributing something else. You generate visibility and attract traffic to your website. Who gives more?
- Frame your brand or team as experts. The more you show that you know (without making the mistake of proclaiming yourself that you are the best, but simply by sharing knowledge), the clearer the evidence becomes that you know what you are talking about and that you dominate your sector. It is the image that your brand projects that is at stake, its reputation, the halo that surrounds it, not ethereal or volatile, but all those factors that make your brand trustworthy or sound like smoke. Content marketing contributes to enhancing the brand, your name. In short, to become an authority on the subject.
- Get them to love you . Is there something more beautiful (and productive, that not everything is going to be romantic) than creating a “love relationship” with your client? If, for example, you manage to have managers waiting for the information you give them about how to legally protect their business, they follow your publications, attend your webinars, download your tutorials and take your word for it as law, don’t you think they will turn to you the day they have a problem? They will want your law firm to defend them. They will want you.
- Get them to find you when they look for services or products that you can offer. Let’s go back to a concrete example. You have finally decided to change windows. And you have no idea whether they should be made of PVC or aluminum. What’s more, you just found out that those two types of windows exist. You turn to Don Google and put: “advantages and disadvantages of PVC and aluminum windows.” And there is a post from a window company that explains it perfectly, with clarity and professionalism. They know what they are talking about and it shows. They solve all your doubts. Also, they work in your city. Next step, you contact them. Because they have already beaten you: you know they are professionals. This is a clear example of evergreen content , that is, the one that lasts over time, is not subject to the purest actuality and is usually a regular query of your activity. This type of content has a magical power, since you create it once … and its power of attraction lasts over time. They are very profitable and are a great formula to attract quality traffic to your website.
- Increase your quality database and generate leads. Quality content attracts and, to achieve this, any of us would be willing to give our email in return. This formula is widely used when they offer us a downloadable, a course, an e-book … That is, a material that has required an effort to create and that solves a problem that our potential client identifies as their own. We give him the content, he or she gives us his email which, immediately, becomes a lead (a contact obtained digitally that becomes part of your database). And, in this way, a new possibility opens up to be in contact with a person who we know in good faith is interested in what we do. That is, our target audience.
- Build loyalty to your client . With what it costs to get a client, are you going to let it escape? Content marketing helps to strengthen that relationship and maintain it over time. If he always finds interesting content in you, he will follow you closely. If you bore or disappoint him, he will abandon you. Simple as that. As simple as that.
DO NOT HESITATE: BET ON CONTENT MARKETING
With all the above, we hope we have helped you to be clear why it is important that you invest effort in creating good content, sharing it and making it reach beyond your usual circle. If the content is good, it will fly almost alone and will bring you back rewards in the form of name, traffic to your website, sales or customers.
