HOW TO CREATE CAMPAIGNS ON INSTAGRAM ADS

Advertising in this medium is relatively recent, since this functionality was not enabled on the social network until 2015. Since then, Instagram has not stopped growing statistically speaking, since it currently has more than  15 million company profiles  worldwide, of which more than  2 million advertisers use the social network to reach their objectives. In addition, Instagram itself  provides training courses for all those users who want to start with a business account.

On the other hand, it should be noted that the social network has 800 million monthly active profiles, of which more than 500 million do so daily … and 80% follow a company at least to keep up to date with its news. Interesting, right?

ADVANTAGES OF INVESTING IN INSTAGRAM ADS

If you still have doubts about why you should start advertising through Instagram , below we detail some of its multiple advantages

• High audience.  In 2017 it reached  600 million active users
• Digital showcase.  60% of Instagram users discover new products daily
• Brand creation. 75% of people who use Instagram interact with a user or brand after a post. Its great usability facilitates the visibility of products, in addition to customer loyalty
• Various formats . Instagram has several types of ads to carry out advertising actions on Instagram :
  • Video ads. They offer a high visual experience, with the added value of sound and movement. The maximum duration of 60 seconds, and its horizontal and square format
  • Ads with photo.  It offers the possibility of being able to tell a story through a clear, simple and elegant space. The format of the photos can be square or horizontal
  • Ads with sequence. The sequences are made up of a set of images, which will be viewed when users slide their finger on the screen
  • Stories ads  . Complete the content of the Instagram news section. As a fact to consider: 1 out of 3 most viewed stories belong to companies
• Detailed segmentation . Any brand can collect accurate information from users through the Facebook advertising platform, which will facilitate an ideal segmentation
• Geo-tagging.  Instagram allows the insertion of labels by location, a more than useful tool when promoting a local business

HOW TO CREATE AN INSTAGRAM ADS CAMPAIGN: STEP BY STEP

STEP 1. LINKING ACCOUNTS

Because Instagram was acquired by Facebook in 2012, in order to advertise you need to link an Instagram account to a Facebook company page . To do this, you need to enter the Facebook page you want to link, go to ” settings “, select ” Instagram Ads ” in the left panel , and then click ” Add a Account “, at which point there will be to add the data of the Instagram account (username and password). And ready!

STEP 2. CHECK ACCESS TO INSTAGRAM ADS

After linking both accounts, we recommend that we have access to Instagram Ads through the ” Power Editor ” or ” Ads Manager “. Accessing the ” ad placement ” will show Instagram marked as a novelty.

STEP 3. CREATE CAMPAIGN

Within ” Power Editor “, the launch of the ads inserted through Instagram will take place. To do this, digest ” Create campaign “, and then enter a name , which can be modified later if desired. The subsequent decision will be to choose the appropriate ” objective ” for a specific advertisement. Among the objectives that Instagram allows, are:

• Get web traffic . Its objective is to generate visits to a web page. The advertisement created for this purpose will have a button that will automatically redirect to the selected web page
• Application downloads . Aimed at those advertisers who have an app for mobile devices in relation to their product or service
• Increase interaction . Intended to expand the visibility of the posts published in an organic way, achieving greater reach and participation with users through publications
• Video views. Intended to increase the number of views of a specific video
• Conversions . They want the user to carry out a certain action: purchase, subscription, downloads …

After choosing a goal, you must click the ” Create ” button

STEP 4. CREATE AD SET

Once the campaign was registered, it was time to create the set of ads that make it up. Select ” Create an ad set “, where you can use an existing campaign, or conversely, create a new one. In the latter case, it will be necessary to click on ” Create ” and choose a name for the set of ads. Once created, through the action ” Edit “, it will be possible to define details such as the  budget , the  target , the  duration , and the  location  of the ad, where Instagram must be selected.

STEP 5. CREATE YOUR AD

After making the above settings, it’s time to insert an ad. To do this, select ” Create an ad “, and choose a  name  for it. The final step will be to configure the following:

• Select the   linked Facebook page and  Instagram account
• Indicate the  destination url where we want to direct the traffic of the inserted advertisement
• Write the  content of the ad . Power Editor allows a maximum of 300 characters, but if you want to obtain optimal results, we recommend you not exceed  150

Select image . Don’t forget that Instagram is a very visual social network, focused above all on images.